We help shape the campaign. Video and photography are part of a wider content approach that considers audience, messaging, channels and distribution from the outset.

We determine KPIs (key performance indicators) at the outset of a project with clients.

For some clients focusing on brand awareness on social media, it could be ‘overall reach’ or engagement. With video campaigns it could be as simple as ‘time watched’ or for more complex reporting we could be looking at the website conversion rate based on multiple sources.

Before we start any campaign, we take a snapshot of the current activity and results - and then, each week / month we have an accurate base measurement to compare against.

This completely depends.

Without turning into a politician and playing question table tennis - we would say, ‘where does your audience hang out?’.

But, you might not even know where your audience hangs out - this is where research and deep dives into your industry will help.

We work alongside in-house teams, acting as a delivery and strategic partner. Many of our projects involve collaborating with existing marketing, comms or tourism teams rather than replacing them.

Yes. We’re experienced working with councils, DMOs, partner venues and third-party organisations, and we’re used to managing approvals, messaging and consistency across stakeholders.

Absolutely. Content is planned for reuse across paid campaigns, websites, partner platforms and organic social, rather than created for a single post or channel.

That’s common. We’ll start by understanding your objectives and audiences, then recommend formats and an approach that make sense - rather than defaulting to a set list of deliverables.

We plan carefully to minimise disruption. We’re used to filming in live, public-facing environments and work around visitors, staff and events wherever possible. We’re flexible with timings across the week too - if there’s a quiet period that’ll work best, we can accommodate that.

We work within existing brand, tone and governance frameworks, and we’re used to content needing internal sign-off. Messaging is agreed upfront to avoid surprises later.

You do. Content is supplied for use across your channels and partner platforms, with usage clearly agreed upfront.