Launching a video content tourism campaign for Southern Wales

We partnered with Southern Wales Tourism to create and launch a powerful video-first campaign designed to inspire exploration across the region.

From strategic discovery to final delivery, our team managed the entire content journey - producing a full suite of video assets and campaign collateral to tell a compelling, bilingual story across platforms.

SERVICES

VIDEO Campaign STRATEGY
Video production
Copywriting
Social media marketing Landing page creation
PAID Campaign management
Audience development

Strategy-led,
story-driven

Through initial discovery and content strategy, we uncovered key audience motivators and crafted a video plan that aligned with campaign goals.

This foundation ensured that every film, caption, and cut served a clear purpose and resonated with viewers.

On-the-ground video production with local insight

We filmed across six standout locations, capturing rich footage that celebrated the diversity of Southern Wales.

Our agile production approach shaped each shoot around narrative goals, weather, and local context - delivering quality, flexibility, and local authenticity at every stop.

Huge thanks to Meg and the brilliant team at burningred for turning our ideas into reality and for being so easy to work with.

A fabulous project to be involved in and a real privilege to work with such fantastic businesses across the Cardiff Capital Region.

Nicola Edwards
Destination Manager Monmouthshire County Council

Different videos for different channels

From YouTube to LinkedIn to mobile feeds, a wide range of outputs was produced tailored for each platform and audience.

With bilingual versions, social-first formats, burnt-on captions, and supporting graphics, we made sure each asset was not just seen - but effective.

Campaign execution with end-to-end control

From landing page creation to LinkedIn publishing, media spend, and audience growth, we’re managing every aspect of this live ongoing campaign rollout, with results to follow soon.

Thanks & additional credits

Thanks to each of the venues, hosts and people that helped in the content capture and thanks to the venues for providing us with some of the video assets (we can’t take credit for the drone shots and some additional b-roll previously produced in all of Hensol’s and some of Brecon Mountain Railway’s videos).

Ready to elevate your online presence?

Get in touch with us today to start building a campaign that drives results and helps your business grow. Let’s create a digital experience that sets you apart.

Phone

+44(0)2921 282728

The Studios, Cornerswell Road, Penarth, CF64 2UW*

Appointments only