For professional services, the best-performing videos are the ones that build trust and make the complex feel simple.

Think interview-led case studies and testimonials (supported by b-roll), clear service explainers, and short thought-leadership clips designed for LinkedIn. Our approach is to plan one strong “core” film (or film day), then turn it into a suite of ready-to-use edits for your website, LinkedIn, YouTube and campaigns - so you get reach and ROI without reinventing the wheel each time.

A case study video tells a complete project story: the client’s challenge, what you delivered, how you worked, and the outcome/impact.

A testimonial video is narrower - it’s the client’s perspective on the experience of working with you and why they’d recommend you. In reality, they often overlap: one well-shot interview plus relevant b-roll can be edited into a proof-led case study version for your website and a punchier testimonial cut for LinkedIn and sales follow-ups.

Start with one simple, confidence-building project: a short client testimonial or “mini” case study.

We keep it stress-free by planning together first - getting clear on your goals, who you’re targeting, and what “good” looks like - then running a relaxed, efficient shoot that respects your team’s time. We are also great coaches and focus on helping you deliver the best you can on camera.

From that single session, we deliver optimised edits for your website and social, plus guidance on getting eyes on the content (organic, paid media, or both).

Choose a project that your ideal prospects will instantly relate to.

The strongest stories have a clear brief/problem, a service that benefits from explanation, and an outcome you can describe credibly.

Prioritise a happy client who’s comfortable speaking on camera, and make sure you can show supporting b-roll (people, process, context).

Even if you can’t name the client, you can still tell a great story by being descriptive about scale, sector and the challenge solved.

Keep it simple and proof-led.

We typically structure case study stories using:

1. the brief (the problem),

2. client context (who they are),

3. your approach (how you solved it),

4. challenges (what you overcame),

5. outcomes (what changed)

6. social proof (a client quote or testimonial).

Then we support that narrative with b-roll and create optimised versions for the places it needs to live i.e. website, LinkedIn, YouTube and campaigns - so it’s easy to publish and easy to share.

As a rule of thumb, aim for short and purposeful.

For most professional services audiences, a main testimonial or case study film often works best at around 1 to 2 minutes.

If the story is more complex and the impact is strong, you can go longer (up to ~3 minutes) for a website “hero” case study.

We also recommend short cutdowns (15–30 seconds) for LinkedIn and campaigns, so the message travels further and you’re not relying on a single long edit.

Say what a future buyer actually needs: the problem, what it was like to work with you, and the outcome/impact.

Helpful prompts include: “What were you trying to achieve?”, “What changed?”, and “Why would you recommend them?” Avoid over-claiming, jargon, or anything confidential or hard to evidence—accuracy matters, and sign-off is part of doing this properly. Don’t script your client; guide them with questions, keep it conversational, and use b-roll to reinforce credibility.