R-TECH expert-led campaign
Raising industry awareness of R-TECH Group's water fittings testing services - and positioning the team as experts in a technical, compliance-led sector.
ABOUT
R-TECH Group provide water fittings testing services, helping manufacturers meet WRAS and REG4 compliance standards. They needed a way to raise their profile within a niche, technical industry and build real credibility with the companies and decision-makers who rely on that compliance work.
SERVICES
User Experience
Web Design & Development
Visual Production & Photography
Art Direction
Branding & Identity
THE BRIEF
The brief was to raise awareness of their testing services while putting the team's expertise front and centre - building trust with a specialist audience, not just visibility.
We proposed an expert-led approach: real members of the R-TECH team speaking directly to camera about how they test water fittings and why it matters, rather than generic promotional content. That strategy shaped everything that followed.
THE METHOD
We planned and delivered a full LinkedIn ad campaign, from messaging and targeting through to creative production and reporting.
Using company data supplied by R-TECH, we built a precisely targeted audience of relevant businesses and decision-makers, and produced expert-led video content - filmed on-site, directed and edited to be genuinely engaging rather than corporate.
Ad creative and copy were A/B tested and optimised throughout the campaign to run the best-performing version.
THE RESULTS
62,205
total impressions
14,227
total video views
25+
global brands reached, including ABB, Emerson, Dyson and Rentokil Initial
Let’s make
something
worth seeing.
Book a 30 minute call, no obligation - just a chat to find out what you’re thinking of.