Branding
the foundation of your digital strategy in 2025
Branding is how your business shows up across every touchpoint - from your website to your sales decks, from AI-generated content to social media posts. We help professional services and B2B brands clarify, refresh, and manage their brand so it’s not only consistent - it’s irresistible.
Whether you’re launching something new, merging offers, or evolving your position in the market, we give you the tools and confidence to make branding the anchor of everything you do.
Brand strategy & consultation
The most effective brands start with clarity. We work with founders, leadership teams, and marketers to define what your business stands for, how it speaks, and how it should be perceived.
We’ll help you:
Audit your current brand assets and messaging
Understand what’s working (and what’s not)
Define your tone of voice, key messages, and positioning
Explore how your brand supports your wider marketing strategy
Our approach is collaborative and grounded in commercial context. No fluff, no jargon - just smart, structured support.
Above: Recent work for LINKS Recruitment included a 360 brand overhaul from development of a group website and umbrella company through to 3 brand identities, messaging systems, photo & visual capture and marketing assets to support the sales process
Visual identity &
practical assets
Visual identity isn’t static. It has to work on your website, LinkedIn, presentations, proposals, video content, and even AI tools that generate text and images. We help you create or refine a visual identity that’s flexible, modern, and recognisable - without overcomplicating things.
That might include:
Brand colour and typography refinement
Logo updates or redraws
Photography and video content guidelines & production planning & capture
Templates for proposals, social, or sales materials
Help navigating tools like Canva, ChatGPT, or brand kits inside CRMs
If it’s branded, we’ll help you get it right.
Huge thanks to the brilliant team at burningred for turning our ideas into reality and for being so easy to work with.
A fabulous project to be involved in and a real privilege to work with such fantastic businesses across the Cardiff Capital Region.
Nicola Edwards
Destination Manager Monmouthshire County Council
Brand management as you grow
Your brand shouldn’t unravel as you grow. We support clients with the day-to-day reality of managing their brand across people, platforms, and partners.
Support for internal teams and suppliers
Advice on brand governance and quality control
Document and template design (PDFs, pitch decks, credentials)
Brand onboarding materials for new starters
Creative support for one-off campaigns or launches
Content planning, production & promotion
We’ll help you maintain consistency without becoming rigid - so your brand can evolve confidently with your business.
Recent branding projects
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Links Recruitment
A complete re-brand and digital overhaul for UK recruiter, Links Recruitment. From messaging and brand identity through to brand imagery and encompassing sub-brands - we delivered a complete support system behind the visuals.
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![Corporate website design example]()
Genesis Biosciences
Digital strategy, design, online, marketing video and 360 brand support for this international leader in microbial production who works with top brands throughout the world.
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![Branding for Cardiff company GJP]()
GJ Planning
Renaming, brand identity, website, visuals and supporting materials for well respected South Wales town planning agency.
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![Sherman Theatre branding Cardiff]()
Sherman Theatre
Complete rebrand and renaming for Sherman Theatre - from stakeholder consultation and workshops to a full identity system for all their team and partners to work with.
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Isoclad
Brand strategy, research, identity, guidelines, website and digital design for UK thermal insulation cladding company.
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![Branding for UK storage company]()
Blue Self Storage
Brand strategy, design and online development for the launch of UK storage provider, Blue Self Storage
Let’s make branding
work for your business
If your brand needs a rethink - or just a polish - we’d love to help. Whether you need a full rebrand or light-touch advice, we’ll meet you where you are and bring structure to the process.