Meet in Cardiff

Positioning Cardiff as the UK's go-to destination for business events - and Meet in Cardiff as the team to make it happen.

meet cardiff social and marketing campaign by burningred

ABOUT

Meet Cardiff is the city's official business events bureau, helping organisers bring conferences, meetings and events to Cardiff. We've worked with the team on an ongoing basis to build out a library of destination marketing content, positioning both the city and the team as the natural choice for event organisers - from the first spark of ‘where should we host this’ through to the practical detail of planning a great event.

Since then, this approach has shaped a growing library of destination and venue content for Meet Cardiff.

SERVICES

Strategy

Video Production

Copywriting & Content

Social Media

Campaign Management

THE METHOD

At the centre of this work are two core films - the first video content we produced with Meet Cardiff, and the campaign that went on to set the template for everything we've made together since.

How to Plan an Unforgettable Conference takes a strategic, big-picture view of conference planning - covering destination choice, venues, accessibility, social programmes and long-term impact.

How to Guarantee a Successful Delegate Experience at Your Conference narrows in on the delegate's perspective, focused on activity planning, balance, communication and feedback - helping organisers deliver a people-first event, not just a well-run one.

#1 - ‘How to Plan an Unforgettable Conference’

#2 - ‘How to Guarantee a Successful Delegate Experience at Your Conference’

THE RESULTS

“Meet in Cardiff are more than pleased to share our experience with burningred; they have spearheaded our digital campaign for the past two years using innovative techniques and unparalleled creativity, making our campaign a resounding success.

From captivating visuals to compelling videos, their commitment to the objectives has truly set them apart. They always listen to our requirements and suggest ideas to elevate our work in the business event sector. We’re grateful for their partnership and look forward to continued success together.”

— Faye Tanner, Head of Business Events and Commercial Partnerships at Cardiff Council

111,603

reach on M&IT Magazine - nearly 3x the platform's own benchmark

95,847

total combined impressions for the videos

547%

increase in post clicks

SUB CAMPAIGNS

Alongside the two hero films, we produced #MeetTheVenue tour videos, showcasing individual Cardiff venues to give organisers a real feel for their options - built to work as standalone content and as supporting proof of the breadth and quality of what the city has to offer.

From this core content, we developed a wide suite of repurposed assets - social cut-downs, clips, GIFs and stills - ensuring every film worked hard across platforms, plus a paid social ads campaign to extend reach beyond Meet Cardiff's existing following.