Helping organisers deliver successful conferences in Cardiff
Strategic destination marketing videos created with Meet Cardiff
Both videos were filmed during one carefully planned shoot day across key locations in Cardiff. The first film takes a strategic, big-picture approach to conference planning, covering destination choice, venues, accessibility, social programmes and long-term impact.
The second film focuses more closely on the delegate perspective, highlighting activity planning, balance, communication and feedback to help organisers deliver memorable, people-first experiences. From the two core edits, we produced a wide suite of repurposed content, including social cut-downs, clips, GIFs and stills, ensuring the films worked hard across platforms.
Meet Cardiff partnered with us to create a pair of complementary destination marketing videos designed to support conference organisers at different stages of the planning journey.
Developed collaboratively with the client, the two films focus on distinct but connected goals around planning a conference, and making sure delegates have a great experience.
DELIVERABLES
Two destination marketing videos
Collaborative planning & messaging development
Single-day, multi-location filming in city centre
Two core narrative edits
Multiple social cut-downs and repurposed clips
Supporting GIFs, stills and graphics for digital use
social ads campaign development & delivery
#1 - ‘How to Plan an Unforgettable Conference’
#2 - ‘How to Guarantee a Successful Delegate Experience at Your Conference’
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