A new digital experience for global biosciences company

Overview

Genesis Biosciences is a biosciences company leading the way in fermentation, genomic characterisation and concentrate formulation. To reflect their company growth, a new platform was needed to accurately showcase their worldwide teams, scientific expertise and expanding product ranges - showing customers why they’re the global leaders in this industry.

Solution

With a humanised focus on their expert scientists and a clean interface for navigating their industries and products, a dynamic, scalable website with easy-to-use navigation and intuitive usability was produced. The new website empowers the Genesis team to connect with their customers and showcases their expertise, fortifies their industry leadership and supports their sales process.

Dedicated sub-brand
landing pages

With multiple ranges sold across several continents, 6 sub-brands and 40+ products were structured into easily navigable user journeys for simple browsing and improved sales generation.

A spotlight on products

A complex product engine powered by multi-selector functionality and a multi-layered categorisation system delivers improved usability.

Bespoke brand features

Palettes, icon curation & custom design details to bring this global powerhouse brand into a unified digital hub for their worldwide customers.

We've had the pleasure of collaborating with the burningred team for our recent company website redesign, and it's been a great experience. Their profound grasp of our products, technology and brand differentiators has been instrumental in effectively showcasing our core values and competencies.

Throughout the project, they've demonstrated remarkable attention to detail, consistently delivering creative and engaging content that truly encapsulates the essence of Genesis.

Dr. Emma Saunders
General Manager - Europe

Powered by content, for audiences & users

User-focused layouts, clear information architecture and precise organisation gives maximum usability for the brand - and the customer - to explore, watch and download content.

Content production & brand support at scale

Nine year digital partnership supporting the company’s growth through photography, video content, packaging development & digital design - strengthening their brand positioning and capturing new audiences.